Dates: Oct 19 (date change from Oct 12)
Time: 9:00-4:00
(We suggest you bring a snack or light lunch.)
Investment in your skill set: $149
The benefits of a well planned and maintained blog for your business can include:
◦Increased search engine ranking
◦Positioning your (or your organization’s) expertise in your field
◦Customer/Client relationship development
◦Ability to market via education
◦Increased participation in your other Web 2.0 properties
◦Venue for providing value-added propositions to strategic partners
◦Repeated opportunity for non-profits to interact with donors
◦Branding
In order to achieve search engine optimization benefits, you blog must be built and maintained the right way. And, of course, if you build it, they won’t necessarily come. You must drive traffic to your blog.
In our Blogging for Business class you will:
◦Discover the best way to establish your blog for search engine optimization
◦Design the features of your blog that will help you reach your goals
◦Gain a basic understanding of WordPress, themes, plugins and widgets
◦Create your blog
◦Learn how to design blog posts that will grab search engine attention
◦Feed your blog posts to Facebook, Twitter, and LinkedIn
◦Create a blueprint to maintain your blog with consistency
◦Implement proven traffic-driving strategies
